4195 Rockridge Road

Rockridge, West Vancouver

The challenge. A soft luxury market. The home had already been on the market without finding its buyer, despite the strength of its build by Mount Royal Developments and interiors by Kelly Deck.

The strategy. DJ repositioned and rebranded the home. He believed its design, ocean view and finish level warranted a stronger position, and relaunched it at $8,498,000.

The marketing. Everything was new: photography, a property film and a complete presentation in DJ's signature style, with every showing led by DJ personally.

The result. Previously listed with another brokerage at $7,798,000. DJ rebranded the home with new photography, a new film and a complete new presentation, relisted it at $8,498,000, and sold it for $8,208,000.

Sold for $410,000 more than the previous brokerage's list price

The lesson for sellers. A home that isn't selling usually has a positioning and presentation problem, not a ceiling.

View the property

5450 Marine Drive

Caulfeild, West Vancouver

Sold in 6 days

The challenge. A rapidly declining market. Buyers were cautious and prices were softening, even for a gated ocean view estate redesigned by Amanda Evans.

The strategy. DJ's first valuation was made before he saw the home. In person, he recognised that the view and the feeling of the house would move the right buyer, and he positioned it to find that buyer quickly.

The marketing. A complete DJ presentation: photography, a property film and private showings led by DJ.

The result. Listed at $6,880,000. Sold in 6 days.

The lesson for sellers. Pricing with conviction, based on what a buyer will feel in the home, can produce a fast result even in a slow market.

View the property

1890 SW Marine Drive

Southlands, Vancouver

Sold in 6 days

The challenge. The previous marketing. The estate had been on the market before, and its presentation did not do the home justice.

The strategy. DJ rebranded the property from scratch and reposition it for buyers at the top of the market, locally and internationally.

The marketing. All new photography and a property film in DJ's signature style, promoted on his YouTube channel as well as the MLS, with every showing led by DJ on site.

The result. Previously listed with another brokerage at $8,998,000 with substandard marketing. DJ rebranded the listing with new photography, a new film and a complete new presentation, relisted it at $10,880,000, and sold it for $10,500,000 in 6 days to a buyer who discovered it through DJ's YouTube film.

Sold for $1,502,000 more than the previous brokerage's list price

The lesson for sellers. At this level the buyer may be on another continent. Film and global reach matter.

View the property